Prairie Trail Logo Prairie Trail Software, Inc 3821 Beaumont Lane
Plano Texas 75023
Main Office: 800-618-4199
Local: 972-618-4199

Merchant Services

Custom Solutions

Gift Card Solutions

Gift Card Software Overview

Different Types of Gift Cards

Single Merchant System

Multiple Store Systems

Loyalty Card Solutions

Types of Loyalty Systems

Making Loyalty Profitable
A discussion of how to profit from different types of loyalty functions

Introduction
Discount Cards
Awarding Points
Redeeming Rewards
Prepaid Cards
Couponing Systems
Door Prizes
Percent to Charity
Purchase History Analysis
Database Analysis Marketing
Social Media

Legacy Software Solutions

Newsletter Archive

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2008

Loyalty Systems for Profit

Door Prizes

Door prizes are simple ways to reward customers. A door prize is awarded to the person who walks through the door at a specific point in time. For example, we often celebrate the 1,000th or 10,000th customer or some other number with a ceremony.

However, door prizes can be more carefully targetted. For example, you might want to celebrate the 1,000th person who spends over $100 at the store. Or you might want to celebrate the 100th registered loyalty customer. Or you might want to celebrate the 100th customer ranked "B" who spends more than $50.

A lot of door prizes are used for major advertizing campaigns. For example, places might offer a free cruise to the one millionth customer.

Door prizes do best when integrated into an advertizing campaign. In that way, the prize is actually part of the advertizing budget. Some places spend far more on the advertizing of the prize than they do on the prize itself.