Prairie Trail Logo Prairie Trail Software, Inc 3821 Beaumont Lane
Plano Texas 75023
Main Office: 800-618-4199
Local: 972-618-4199

Merchant Services

Custom Solutions

Gift Card Solutions

Gift Card Software Overview

Different Types of Gift Cards

Single Merchant System

Multiple Store Systems

Loyalty Card Solutions

Types of Loyalty Systems

Making Loyalty Profitable
A discussion of how to profit from different types of loyalty functions

Introduction
Discount Cards
Awarding Points
Redeeming Rewards
Prepaid Cards
Couponing Systems
Door Prizes
Percent to Charity
Purchase History Analysis
Database Analysis Marketing
Social Media

Legacy Software Solutions

Newsletter Archive

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2008

Loyalty Systems for Profit

Percent to Charity

One popular loyalty program is where a percentage of sales is given to charity.

The first concern has to be to make sure that the charity is one where the community will respond. Special days where a percent is given to a fund for police and fireman widows will work in many a small town.

The second concern is what to take the percentage from. For special "one day" offers, it is best to take the percentage off of all sales that day. Most customers are able to relate to such an offer.

When running a longer term campaign, one idea is to take a percent just off of the customers who present a loyalty card. That way, those customers can relate more to their efforts helping the community. Again, advertizing is important where you show how much money was raised to date.

For larger organizations, customers often want to be able to select which charity their percent goes towards. That requires a bit of organization and technology to be able to track the sales to those customers and identify how much goes to each charity.