Culture and Character
Do people wave and smile in your neighborhood? These little things and many more are how a neighborhood builds a culture. In the same way, every business has a culture, built through how we handle events and customer issues. The business culture can have strengths which help or flaws that hinder the business.
In the past, often businesses left culture up to chance and assumed things about how employees and customers will react. But culture is becoming too important to leave to chance as events happen and our world becomes more diverse. Businesses are becoming more aware of the need to build and manage the business culture. Often, some significant event happens to make top management aware of flaws in the culture and the need to manage it. Although there are some companies that decided from the beginning to have a specific culture.
Business culture is not about adding game tables and places to relax. Business culture is the pattern of how customers are selected, how they are served, how employees treat each other, and how management deals with people issues. Business culture is made up of the written and unwritten rules by which we operate while dealing in and with that business.
We can have flaws in the business culture. For many years, some businesses assumed certain people couldn't be top managers or even employees till their competitors hired them and showed that they did well. Other businesses tolerated mistreatment of certain employees or other forms of harassment. Some businesses assumed that certain people walking in the door were not good customers, or couldn't be trusted to wander the place and they treated those customers differently than how they treated others. Often, those customers go to the competitors with their cash. Other businesses have lied, cheated, or caused harm to their customers. The flaws in our business culture will cause a lot of harm both to us and our customers.
The flaws in our business culture often come from some valid issue that got distorted or warped out of shape. Many culture flaws can be corrected by changing who benefits from the actions and that change has to start at the top. While we serve the company owners, the company does better overall when we focus on serving others. We find a balance between serving the owners, our employees, and our customers. We work to benefit the community as well as the stockholders.
We build the culture by how we live the business purpose: who actually benefits from the existence of this business? Our purpose statement defines who we serve and can't be something filed away and forgotten. We celebrate those who follow that statement and reward those who move it forward. We build the culture we want as we celebrate every step that along the way.
Business culture requires top management attention. We have to decide what style the business will have.