New Vision of Business
Do you have a vision for your business? In many cases, we find that making the vision happen is a lot harder than we thought. Often, we have to do personal growth as well as change how the business is operating in order to make the vision happen. Often, we have to repeatedly take actions in order to bring a new vision to a business.
The vision has to identify what makes us different. Copycat companies never thrive. Instead, any second company has to try harder, work more to satisfy the customers, and identify places where other companies are not meeting the needs. The vision has to provide direction for action and guidance for decisions throughout the organization.
Many a new CEO comes in and tries to impose a new vision for the business. In most cases, the business resists that vision. When Steve Jobs came back to Apple, engineers challenged him because of the changes that he was making. IBM went through several CEO's before finding one that was able to transform the company.
The challenges are not just about the vision. Many of the challenges are about the person and their character. When we lack consistency in our character, that inconsistency will be seized upon as reason to resist changes.
Making a vision happen often means first changing ourselves so that we are consistent in intentions, values, and actions. Our consistency in values and actions communicates our vision far more than any speeches, emails, or posters.
Vision and mission statements often get written, hung on the wall, and then slowly drained of any significance as top management totally ignores them in their pursuit of prestige and profit. For a vision to be have power, top management has to use that vision as a guide to making decisions even when following it costs money, prestige, and causes missed performance goals. It helps when the management team is rated on whether they are following the vision above meeting financial goals.
Visions have to be sold to the others. A new vision means everyone has to change. They need to know how this vision offers them a better future than what they had before. Sometimes, this means rebuilding the team.
Visions have to be sold to the customers. Some customers may no longer fit the vision. A good vision includes identifying who the new customers will be and how to connect with them.
One of the best ways to sell a new vision is to share success stories. People learn via stories far more than hearing any dry lectures. We share what worked and how things can work for us.
We also need to have strong accountability across the organization. The more spread out we are, the easier it is for one person to destroy the whole vision through wrong actions.
Our vision sets our future.