Unlearning is hard.
Unlearning is hard. We live in a complex world that is rapidly changing. Because of those changes, our efforts fail which can be a sign that we need to unlearn something. In order to succeed, companies are unlearning what they knew before and rapidly learning something new. This unlearning is stressful and can be too much for many people.
America has always changed rapidly. The Rip Van Winkle story illustrates just how fast things changed even 150 years ago. In that story, someone who disappeared for 20 years encounters a radically changed society upon his return and has trouble adapting. Today, there are many who reject the changes and cling to their old ideas. We see some waiting on the "grassy knoll" in Dallas for the return of their dead hopes. Some are convinced that they know the "God approved" world view and are rejecting changes.
In business, it is vital to keep asking, "what if I'm wrong?" Even when we have made a decision, we need to keep looking for the signs that we are on the wrong path and "fail early". This humility before the marketplace and the rest of the world can keep us from total failure on the wrong path.
In business, we constantly have to unlearn what worked for us last year and learn what will work this year. This unlearning puts a premium upon the unlearning skill and makes it far more valuable than any other specific job skills.
Unlearning is not just about learning new facts. It is about accepting that we can be holding wrong ideas, paradigms, and even world views. It is about looking for the signs that we are wrong, looking for the data that disproves our pet theories, and having the willingness to question everything. We look back at historical data (with accounting) and engage with customers to find out what leading indicators we can find.
What types of things can we be wrong about? People have been wrong about words they use, social behavior, tools, technologies, markets, customer understandings, business models, business ethics, mental models, paradigms, and even world views. The paradigms and world views are the hardest things to identify as wrong and unlearn.
Unlearning can be done. Some ways to do that are to listen to those who hold contrary views and ask how much of those views could be right and how can we find what's wrong in what they say. Often, there is a kernel of truth behind their views and identifying that truth can be powerful. Another way is to read extensively of research papers and reports. Hard data can show light on where we are wrong.
Unlearning may require changing tools, techniques, customers, employees, suppliers, and even our networking contacts. When we are on the right path, we will see that these changes are necessary and will make them no matter how difficult they are to do. Being on the right path pays off.
Unlearning is hard, but worth it.