Fog of Covid War
Writings about war always mention the "fog of war". This fog comes from a lack of information, wrong information, and the mental slowdown that happens when dealing with sudden surprises and situations not planned for. Right now, we can find a lot of people suffering from a mental fog because of the current situation. We suffer from a lack of good information, a lot of misinformation, and surprises. To cope, we are forced back to our basic beliefs, our planning, and how well we can learn under stress.
In a war, information is vital. We want to find out where the enemy is, what their strength is, and what they are planning on doing. Unfortunately, we don't have that information in many cases. In the field, all sorts of people will try to give us conflicting information. Some of it is valid. Some of it is misinformation that the enemy wants you to think.
In the current situation, we have misinformation coming from all sides. At the same time, hard, data-based information isn't available - because we just do not have the capability to get that information. All this is happening while people are getting sick around us.
We are in a real "fog of Covid".
To cope, we need to go back to the basics.
Going back to basics means asking "Why are you in business?" Successful businesses are never about just making money. "Shareholder value" has never been only about maximizing return. If that were so, then no start up company would exist as most of them never return even the initial investment.
Successful businesses have a reason beyond the money. This reason has to be bigger than just one person. People never are inspired to make another $1. They are inspired to help others, to work towards freedom for more people, and to provide safety to those who fear.
We are in business to serve the community. Sometimes that community is spread out. We work to find and help that community. Articulating our vision of helping that community is an important part of piercing the fog.
In battle, successful generals have a vision of their goals for that battle. Success is measured against those goals. When opposing sides have different goals, one side may think they are winning by counting bodies, but lose when the other side achieves their goals first.
Then, talk to those goals. The only way to inspire others to help is to tell the story and the vision. Identify how you are working towards making the vision into reality and share that.
Customers want to hear from you; how you are working for them, how you are coping with struggles, and the successes you have.
In this Covid Fog, we make headway by going back to basics, identifying our vision for service, identifying the community we are helping, and communicating to that community how we are making progress.