Managing Creative People
The story goes that a CEO called a manager in and told him to fire person X. "That person spends all his time staring out the window." The manager responded that person X was the one who had come up with a number of highly profitable products. Highly creative people do not fit into the normal ways of the modern corporation. Yet, creative people can be successfully managed by understanding the needs of creative people and the science of creativity.
The modern corporation is built upon the success of industrial factories. The whole industrial revolution is built on the concepts of everything fitting together and working like a machine - including people. People are treated as interchangeable robots.
Yet, the nature of creative people is to not fit in. That is exactly why they benefit the corporation: they see things that are missed by the standard way of seeing things.
Creative people can be difficult. A Harvard Business Review article on managing the creative and difficult people mentioned how challenging it can be to have such people in the corporation. Few corporations are willing to do what it takes to keep such people around. Part of the problem is making sure that such people are actually benefiting the corporation while being difficult or are they simply causing issues.
Measuring the impact of a creative person is more than just measuring their output. Often, a creative person has the most impact in how they influence others. Some mentor others or are consultants helping the rest of the department. The measuring has to consider all the impact of such people.
Successful creative people have dreams that can take the corporation far.
But they need others to help them on the way. Some may need others who can implement their dreams. Sometimes, they need to be protected from the rest of the corporation. An Inc. magazine story on a startup that was acquired by a major corporation mentioned how the acquiring corporation had someone whose job it was to protect the startup from the ways of the corporation so that the startup could thrive with the new financial muscle their new owner brought.
In managing creative people, it helps to know the science of creativity. It is possible, through management, to build a creative environment where even people did not consider themselves creative, come up with good ideas. For example, the book "A Kick in the Seat of the Pants" lists the four stages of creativity and how people adjust their viewpoints as they go through each stage. Other places list other aspects of the science of creativity such as capturing your ideas, seek out tasks that are new, broaden your knowledge, and surround yourself with interesting people and objects.
In order to benefit from creative people, we do best to acknowledge both their minuses and their pluses. They can be difficult. But, without creativity, we will slowly fade into obscurity.