Have it Your Way
The Arts and Crafts movement in the early 1900's was a reaction to the sameness of the factory goods offered. People wanted something different. The same is true today. People want to offer unique merchant services which is why we offer custom merchant services software.
In the 1800's, industrialization took off in a big way. Production of nearly everything was moved from the individual craftsperson to the factory. This change was very profitable to the factory owner while the crafts people needed to find other work.
After a bit, consumers rebelled against the sameness. After the basic needs are filled, people want individuality. The result was the Arts and Crafts movement which emphasized the human action and exposed the craft. People like Stickley changed the design of American furniture while Frank Lloyd Wright changed the style of American homes. In jewelry and art glass, Tiffany and Studios set a whole new style. Even today, that work is highly valued.
We see the same thing happening today with the shopping mall. For a while, shopping malls were going very strong. But then, with the expansion of national store brands, the malls all started to look the same. The same stores with the same merchandise were in every mall. The result is that people are going elsewhere. Shopping malls are being torn down, repurposed, or turned over to people who return the mall to the community. These new owners bring in unique local stores with unusual merchandise, or bring in other functions that people want and bring back the shoppers.
Today, we have "globalization" where one can find the same brands around the world. People who once offered the products on the local market are losing customers to the global brand and they have to find other work instead. In response, we find efforts to bring "fair trade" to native crafts people and allow them to have a global market. Once again, one can find unique items, but we have to search for them.
The same is true with merchant services. Some services such as credit card processing are being concentrated into fewer publicly traded companies. Those companies are pushing for "economies of scale" which means that they offer the same thing to every merchant.
That opens the door to those who can offer custom services at a reasonable cost. In manufacturing, American factories are competitive because they are offering custom work and smaller lot sizes faster, better, and cheaper than sending that work overseas.
This is the thinking behind why we offer custom gift and loyalty servers. We know that merchants are always asking for unique services. By building on a base and customizing it, we can provide you with the software so that you can offer those unique services. We don't run the transactions, we empower you to run them for your merchants.
People will always want things their way. Through good planning and careful work, we can find ways to fulfill that desire.