Why do Organizations exist?
Travelers around the world can find piles of dirt and ruins bearing fabled names. Troy, Ephesus, Babylon were once thriving cities. It raises the question; "Why do cities exist and why do they fail?" Watching Detroit imploding and looking at why these famous cities failed gives some answers. Cities exist to take advantage of new ideas and trade. The same is true for companies and other organizations.
In the ancient world, cities sprang up where trade routes came together. Troy controlled access into the Black Sea. Venice was just a pirate hideout until those pirates gained control over the trade routes in the eastern Mediterranean. Ephesus was a vibrant trade center until its port silted up and could no longer support trade.
Trade exists because of new ideas and new technology. People in different places develop technologies, use those technologies to make unique goods, and by trading, gain new ideas for even more new stuff. The Bronze Age relied on wide spread trade in order to bring the raw materials for Bronze together. Bronze is made up of copper and tin. These metals were mined very far apart from each other. Tin was even mined in Britain and taken to the Mediterranean to make bronze. Without widespread trade, the Bronze Age would not have happened.
Detroit was created out of exploiting new ideas and is imploding because of a lack of new ideas. Yes, new ideas were out there to be used, but Detroit failed to adopt new ideas. In today's world, in order to thrive, a people need to keep looking for and adopting new ideas.
Every city exists because of new ideas and trade. When they stop adopting new ideas and focus inward, cities fade away and are overrun by the next vibrant culture.
In the same way, businesses need new ideas in order to survive. The world is changing too rapidly for any business to assume that what they offer, how they offer it, and to whom they offer it will still be valid next year. It is especially troubling to see a once great company turn its back on new ideas and exist only to extract as much value as it can from its current ideas.
Every organization has a past, however. Look at churches that have lost 80% of their congregation. They often still try to have the same ministries and same activities. A choir with three aging members isn't the same as when there were thirty, but the church leadership has to spend the same amount of attention on that small choir.
Likewise, Microsoft has to keep its Windows investment as it moves forward. It is that requirement which has allowed Apple to come in with a platform with a smaller footprint and make a killing with the iPad.
Business and cities will thrive if they keep on looking to new ideas and new ways of doing things.