Change the System? Or See Opportunities?
Over the last one hundred years, there have been numerous attempts to change our political and economic system. In the early 1900's, there was the Progressive Movement. The 1930's saw some changes. The 1950's saw other changes. Every time that we ran into any trouble, there has been a push to change the system. With the current troubles, we see more calls for change.
A recent book by Umair Hague, The New Capitalist Manifesto, offers more than a simple call to change. Unlike many of the previous voices, Hague calls for a reevaluation of what it means to be capitalistic. Unlike many idealistic movements (that ignore human nature), he recommends that we revisit what it means to be in business when the underlying business climate is changing.
Our world is changing. We were in a period of time where industrial and intellectual advances gave us an economy that seemed unlimited. We have been in an era where we didn't need to worry about the total life cycle costs of our resources nor about running out of them. However, we are running into limits today and some say that we have reached the peak of oil production for the world.
Western Civilization has gone through energy crisis after energy crisis going as far back as the switch from wood to coal. Each time, we have had periods of intense innovation and creativity. However, in each crisis, a number of companies have disappeared.
What Hague's book does is to point out new ways of approaching corporate management so that corporations can deal with the new situation we find ourselves in. He suggests that we need to identify how we can profitably operate in a world where limits exist. In each of his examples, companies have gone beyond looking at the short term financial viewpoint to seeing how a shortage can yield a competitive advantage.
When properly approached, a shortage can yield more than a simple short term advantage. The classic short term advantage is when you are the only owner of something that everyone else needs. However, that always fails at some point in time.
As a strategy, recognizing that a shortage is happening can mean developing alternatives to that shortage. It could also mean designing products or services that do not need that shortage. Or when there is a shortage of buyers, seeking out new ways to make things so that they would be available to more people.
Shortages can be an opportunity for creative exploitation.